Cotton has come under increasing scrutiny due to its requirement of large volumes of water and the damage the pesticides used can cause. In the growing of conventional cotton the pesticides used are harmful to the people who work the farms as well as the surrounding environment through such impacts as eutrophication. Due to this it has become increasingly important to source cotton which is organic. Organic refers to the growing of crops where the use of synthetic pesticides and herbicides are prohibited. Organic farmers control pests and disease using natural pesticides and crop rotation. The organic growing process also means less water is used, with organic cotton using approximately 70% less water than conventional cotton. To produce our Organic cotton ribbon, we source GOTS (Global Organic Textile Standard) fibres to ensure our cotton has been produced in an environmentally friendly way.